The Basics of Search Engine Optimization (SEO)

Search engine optimization (SEO) is a core tool for all forms of online marketing. It’s important to understand the values of SEO in commercial terms and know how to work with SEO data. SEO is used in all forms of advertising, and is a critical factor in pay per click marketing.

Search engine optimization is used to make your website more visible to search engines, and more accessible to your client base.

Let’s start with the basic SEO concepts:

Search ranking – Search ranking is the rank of your search, search engine. Google search is the default search engine online. The higher your search ranking, the more effective your listing will be.

Keywords – Keywords are based on search terms. Natural search terms include brands, product types, and name searches for individuals, companies, and many common brand names.

Search engines – Search engines like Google, Bing, and Yahoo use algorithm criteria to create search listings. Best practice SEO matches your site to search engine criteria.

SEO diagnostics – Diagnostics are the methods used to rate the effectiveness of search terms. Typically, diagnostics are formatted in a spreadsheet, ranking specific keywords and search terms.

Search Engines Results Page (SERP) – The SERP is your listing page, which also provides your ranking.

Search Engine Marketing (SEM) – SEM is the generic term for the process of marketing online using SEO, content, social media, and advertising.

Using search engine optimization for your business

seo-chicago1Search engine optimization is a very flexible marketing tool. It can be used for both core business marketing and for promotions. It can be custom-designed for specific products, services, or professional needs.

Best practiceSEO includes website optimization, making your website search-friendly, and analytical services to identify the best keywords and search terms according to your business needs.SEO is also a very practical option for managing new products, business priorities, and high priority/high revenue value operations online.

Our SEO services

Digital 312 provides a complete range of SEO and SEM services for your business. We’ll optimize SEO for your website, and create the right mix of SEO to improve your search rankings. We also provide expert consultancy services, technical guidance, and all the help and support you need to ensure that your SEO delivers measurable results.

You can contact us online or by phone to discuss your SEO needs. We’ll be happy to provide any services you need, and help make your online business a success.